MARKETING STORYWRITING HOW TO
MARKETING STORYWRITING FULL
MARKETING STORYWRITING SOFTWARE
MARKETING STORYWRITING FREE

MARKETING STORYWRITING SOFTWARE

What we liked: Intuit uses an animated love story to show the value of their software products – a pairing you might not expect, but one that works. They show a young inventor with a knack for making useful gadgets creating a robot to help her florist friend get his small business growing. The scene: Intuit, the company behind Turbo Tax and Mint, created this advertisement, doubling as a love story, to show the prosperity that’s possible when you have their technology on your side. Their story evokes compassion by putting you in the shoes of the little girl who wants to help the elderly man who has no one. What we liked: John Lewis’s creative ad encourages a spirit of generosity, rather than a focus on what you can get, which is a surprising twist for a department store looking to make sales around the holidays. (To be honest, I found it a little hard to follow what was going on but I’m not exactly their target audience, so I just watch to appreciate the art.) The journey through London pictures these teens showing off their athletic skills and talking big about their endurance. So, they went to the youth of London and featured them in this video, along with a few celebrity cameos, taking the viewer on a dramatic, intense journey through the boroughs of London. The scene: Nike wanted to create something that could help those in the UK identify with their brand, since they tend to market for the US. From all three perspectives, you’d want those safety features. The customer could be any of the three characters in the spot – the mom, the girl, or the driver. They also focus on the customer, which makes it relatable. Ad Age calls it “the power of nothing.” I know what you’re thinking: Deep, and it’s just a car commercial! Instead, they use a story about a child’s future to show how Volvo’s automatic stop feature will improve your life by protecting you from accidents.

What we liked: Volkswagen doesn’t beat us over the head with fear to promote their new safety features. The two stories meet in a nerve-wracking way. The moments she describes flash by as you see another story playing out at the same time, a distracted woman driving to work. The ad shows a little girl’s conversation with her mother about all the adventures she’ll have in her life, as she overcomes her fear about walking to school for her first day. Volkswagen’s “Moments,” promoting the New Volvo XC60, portrays how a car’s safety features can protect a young child’s future. Their tagline, “if it matters to you, it matters to us” also conveys that the brand cares about you and your precious moments. John Lewis’s ad humanizes something that can be dull (insurance) by portraying a charming example of why you’d want insurance. It also uses an old classic song to evoke nostalgia.

Whether or not the audience has children, everyone was once a child, and children love to imagine. What we liked: The ad is relatable because it plays on something we’ve all experienced.

MARKETING STORYWRITING FREE

The ad communicates that the magic of childhood is something that should be treasured and protected, and that parents can feel free to allow its expression without worry if they have John Lewis Insurance on their side. A little girl dances around her home, endangering a vase, a potted tree, and many other household possessions as she goes. Their goal was to promote their line of insurance. Tiny Dancer, produced in 2015, is no different. The scene: John Lewis, a UK-based department store chain, is known for creating moving, delightful commercials.

MARKETING STORYWRITING FULL

“What grabs your attention more: a list full of ingredients like acacia gum, oligiosaccharide, and glutemate or a story about one company’s mission to bring the tangy sweetness of a blueberry and the warming power of a bowl of oatmeal to kitchen tables around the world?”īelow, you’ll find a selection of some our favorite stories from the past few years they also happen to be commercials.

MARKETING STORYWRITING HOW TO

In today’s world where customers are more interested in buying experiences than products, it’s important to show them what your brand means instead of only showing what you sell – this is how to humanize the customer experience. The secret lies in telling a great story, which is the foundation of great marketing. So, what is it about certain commercials that tug at our heartstrings? When was the last time you saw a commercial that made you tear up? Maybe it was one of those gems during the Super Bowl, or maybe you’re not the crying type – either way, what’s the secret behind these stirring commercials? When you think about it, it’s odd that we’d cry over something (not you, non-cryers) that’s simply advertising a product or service for purchase.

Marketing storywriting